Strategic Plan 2017-2020

Generation Citizen is poised to achieve a dramatic expansion in its reach and national impact. Through this three-year strategic plan, we will create the conditions for a broad national revival of civics education nationwide, using Action Civics as the centerpiece.

Long-Term Strategies

FOSTER DEMAND FOR ACTION CIVICS EDUCATION ACROSS THE COUNTRY

We seek to create powerful new demand for Action Civics education all across the country by continuing to demonstrate its efficacy and advocating for its inclusion in state-level educational policies, standards, and programming.

MAKE ACTION CIVICS RESOURCES AND PROGRAMMING ACCESSIBLE TO ALL

We will develop the conditions to make Action Civics more accessible to educators and students by promoting scalable new models and approaches, while maintaining the high program quality that has always been a hallmark of Generation Citizen’s approach.

Three-Year Initiatives

We will pursue both strategies through these three broad-based tactical initiatives.

STRENGTHEN PROGRAM PORTFOLIO

We will iterate our current college volunteer Democracy Coach model and build out a Teacher-led model focused on educator professional development and support. Through both models, we will aim to work with every student in a grade level and shift away from individual classroom partnerships. This will ensure that Action Civics becomes integral to a school culture.

EXPAND PROGRAM FOOTPRINT

We will focus on expanding in both lesser resourced urban and rural areas to demonstrate that Action Civics is a discipline that can be relevant in all school settings. We will learn from our expansion and develop the methods to serve partners remotely.

ADVOCATE FOR ACTION CIVICS

As we attempt to demonstrate that Action Civics works and that it can work anywhere, we will advocate for its implementation nationwide. We will increase our advocacy efforts at the state level by working with state Departments of Education and advocating for appropriate
state legislation, policies, and regulations to promote Action Civics.

The impact of the three year plan:

Triple the number of students who receive Action Civics education from 10,000 to 30,000 a year by 2020.

At least 3,000 of the students served will be from rural districts by the 2020 academic year, representing 10% of all students.

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Establish local coalitions in 100% of Generation Citizen regions to engage and equip youth-oriented community organizations to be champions of Action Civics.

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90% of partnerships will be school-wide, an increase from 35% of current partnerships.

Promote the conditions to realize much more expansive growth in our programs and impact in subsequent years.

Imagine the results

As a result of implementing this plan, Generation Citizen will be poised to achieve even larger impact in the subsequent years, including the path toward achieving our most ambitious goal: the establishment of high-quality Action Civics education in every school in the country.

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