Almost four years ago, when we started Generation Citizen (which actually was first called the Generation Citizenship Project…I would say we had a positive name change), we weren’t thinking much about our brand. With very little guidance, the estimable Curt Fitzpatrick, a graphic designer who I worked with back in my Darfur activism days, designed our first logo, which then dictated our first colors. It’s actually worked pretty well for four years.
But today, we’re launching a new look- a new logo, a new colors, and a new way to talk about ourselves. After a multi-month engagement with the Taproot Foundation, we’re all really excited about our new brand. Our mission and work is still the same. But we’re hopeful that this look gets people even more excited about our momentum.
There’s a few key aspects to note as you take a look around our new website and look:
A surprising amount goes into changing a logo and look, so thanks to all that made it happen. An extra big thanks goes to James Whale, our web designer, the entire team that worked with us at the Taproot Foundation (Mark, Smitha, Susan, Luciana, and Karen), our Board member Tom Panitz, and our entire staff, especially Mary McCarty, and former Managing Director Daniel Millenson, who started this process with us.
We hope that you enjoy it. Check back frequently- we’ll be updating our news and blog. And let us know what you think!
~Scott Warren, Executive Director